Hey! I'm Sophie, your friendly neighbourhood plastic slayer!

a.k.a planet advocate, plastic-free enthusiast, seamstress, puppy mama and owner of Earth Kind, Rewind of Moreton, Wirral, UK.
Friendly Neighbourhood Plastic Slayer 
Creating simpler, easier ways for everyone to become more eco-conscious has become a huge passion of mine. Earth Kind, Rewind has been my brainchild for (at least!) the last 2 years and I’m so excited to be open for business.
If you want to know more about my life or ask me questions on lifestyle or products I sell then come say hello on;
Instagram and Facebook @earthkindrewind or my personal account @sustainable_sewphie.
My biggest goal with Earth Kind, Rewind is to offer a convenient service of refillable items to my local community in Moreton, Wirral and surrounding areas and to create an open online space where you can find all the everyday products you need and know, without any doubt, that they are 100% ethically sourced and sustainable.

Why Earth Kind, Rewind came to be

The biggest frustration I found as a newbie to the Eco-product world was how difficult it was to really be sure that the companies I was buying from were really, genuinely ethical. I discovered how much Greenwashing* there was and I was just heartbroken at how confusing and untrustworthy so many ‘eco’ products seemed to be.
I always had so many questions when reading product information about material, manufacture, location, dying process, to name a few. 
So that’s my aim and my ethos.
I want you to be able to trust fully that everything on my site is 100% ethically sourced, made and that it’s either recyclable, compostable or reusable! I’ll be totally transparent about where I get all the materials, show you how best to look after your products to extend their lifetime and when you do finally have to swap any out- I’ll tell you exactly how to dispose of them ethically.
I only sell products I have tried and tested myself and will give my frank and very honest opinion on them. The products I sell will always be ethical, cruelty free, and as low impact as possible.
I support UK based, small, local business so am always on the hunt to showcase makers and companies in the North West who share the same values as me. If you fit the bill then please get in touch and lets chat!
I’m keen to add more products all the time so please feel free to get in touch with me- let me know what you’d like to see more of in the shop. I’ll do my best. In the meantime check out my blog for simple, actionable steps you can take today to make your life that little bit greener!
It's time to be Earth Kind, Rewind and restore our home while there is still time. Every action counts!
*Greenwashing: when companies use green buzz words- without ensuring their products are recyclable or sustainable in any way! Urg!